Media Release

Baldwin Boyle Group announces leadership of its new Indonesia Office

Jakarta, 5 February 2021

Baldwin Boyle Group (BBG) today announced the appointment of Daisy Primayanti as Managing Director Indonesia.

Primayanti is a veteran Indonesian communications professional having worked on some of the most complex corporate communications challenges to build stakeholder understanding and support across a range of industry sectors, including healthcare, mining and resources and banking.

She brings to BBG more than 20 years of experience in the management of major reputational issues and crises; helping businesses meet their stakeholder expectations which ultimately enables them to achieve their business goals.

Prior to joining Baldwin Boyle Group, Primayanti was head of communications at HSBC Indonesia, where she has helped manage change during its major integration with a local bank. Earlier, she was the head of corporate communications at ABN AMRO Bank NV and has seamlessly led the change management of ABN AMRO acquisition and successfully managed the rebranding of ABN-AMRO into Royal Bank of Scotland brand.

Daisy has held senior communications leadership roles at Freeport Indonesia and Pfizer Indonesia where she has helped the organizations build their corporate brand and reputation, establish thought leadership, manage reputation issues and crisis as well as build stakeholder engagement and community support.

Kylie Taylor, Group Managing Director said that Indonesia is the largest economy in ASEAN, with young population and a vibrant market. The country is one of the fastest growing economies that aspires to be the 5th largest economy in the world by 2045. This solidifies the Group’s focus on its Asia-Pacific footprint with the leadership appointment of its new office in Indonesia.

“We have been serving our clients in Indonesia for many years – managing the work out of our Singapore office. As we have clients making major investments in the market, there is a stronger need to have presence in Indonesia. We also see increasing trade links between some of our markets and Indonesia. There is a good synergy with some of our Australian and New Zealand clients in food and agriculture and tertiary education.”

“Our clients are interested in building support for their businesses and brands in Indonesia. We are also seeing more Indonesian companies wanting to raise their profile regionally and internationally. With her breadth of experience, Daisy will drive our franchise and lead teams to deliver outstanding services to our clients.”

“We have a deep understanding of the Asia-Pacific region and see significant growth opportunities as the world looks to tap into markets like Indonesia, Thailand and China. With our footprint today, we are well placed to help our clients grow across the region the way we have.

“Over 35 years, the communication tactics have changed, but the strategy behind what we do has remained constant. We are dedicated to helping clients understand their social context, articulate a clear purpose and strategy, engage authentically with their stakeholders, and create an environment of trust and support,” said Kylie Taylor.

Responding to the appointment, Primayanti said, “I am delighted to be joining Baldwin Boyle Group. The firm has built a strong reputation across sectors and the Asia Pacific region. I am confident in the future of our business and believe that we have a strong Group network and talents across our footprint to bring value-added services to our clients.”

Primayanti graduated from the University of Indonesia, Faculty of Social Political Science majoring in Mass Communications and has an academic degree in Strategic Leadership Management from the Macquarie Graduate School of Management, Australia.