Diverse Expertise Across the Globe

40Years

Our story started 40 years ago. Today we remain an independent firm, owned by our senior people.

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We are strategic communication advisors, independent thinkers and problem solvers working across multiple time zones, countries, cultures and languages. With our diversity comes a depth of expertise, objectivity and focus that ensures impactful outcomes for our clients.

01Purpose

We are united in our shared purpose and passion for helping organisations succeed through building social capital.

Leadership team

Brenda Baldwin

Brenda Baldwin believes greater transparency and an open relationship with all stakeholders enables leaders to deliver better outcomes for business, governments and society. She founded BBG to prove this point.

She specialises in large-scale, issues-rich communications covering public privatisations, mergers and acquisitions, crisis management and brand and reputation management. As one of Asia-Pacific's most experienced public relations professionals, she has managed significant communications challenges in New Zealand, Australia and Southeast Asia, working for both government and private sector clients.

Brenda, as BBG’s Chair, works alongside a team of professionals who share her principles of stakeholder engagement and open, honest communications to push boundaries every day.

Dan Wrigley

Dan Wrigley brings a passion for critical thinking and creativity to his public affairs and corporate communications roles, providing clients with a valuable combination of strategic and creative skills which he has deployed to help manage some of New Zealand's most significant local and international communication challenges

He works alongside boards of directors and CEOs to develop strategies that build strong stakeholder relationships and social capital, to help ensure these leaders achieve their business objectives.

Dan’s practical experience includes large-scale international crisis management, community engagement, election strategy, and corporate reputation management for the private and public sectors.

Unice Liu

Unice Liu specialises in stakeholder engagement, crisis and issues management, investor relations, brand and reputation management, and thought leadership building.

She draws on her acute understanding of how organisations can build trust with stakeholders in China and leverages her ability to develop and drive stakeholder engagement programmes to deliver positive outcomes for clients. She is experienced in providing high-level counsel to businesses in the food and agribusiness, financial services, education, bio-pharmaceutical, FMCG, and travel and tourism sectors.

Unice is bilingual and based in Shanghai where she sits on the Board of the Australian Chamber of Commerce in Shanghai.

Carl Stephens

Carl Stephens focuses on helping companies build and protect their reputation in the eyes of the people that matter to them the most.

He combines strategic thinking with creative problem solving to deliver external and internal programmes that enable companies to meaningfully engage their stakeholders and deliver their strategy with confidence. This approach is bolstered by his deep experience in global and regional crisis and issues management as well as training leadership teams in media management and messaging.

Carl has previously worked across New Zealand, Australia, the United Kingdom, the Middle East, and Africa. His sector experience includes transport, energy, finance, insurance, food and beverage, agribusiness, tech, education and aviation.

Greg Lowe

Greg Lowe focuses on the audience to help clients create frank, relevant and meaningful communications that engage and resonate with people.

He helps clients develop strategic communications that focus on business goals and tell stories that matter to stakeholders. He has supported leadership teams in sectors ranging from telecommunications, financial services and multinational conglomerates to sustainability not-for-profits and private aviation on strategy. investor relations, crisis and issues management, M&As and media training.

Greg previously worked as a news and features journalist, business correspondent, magazine editor, book publishing consultant, author and scriptwriter. He has served on the board of the Foreign Correspondents’ Club of Thailand and the Joint Foreign Chambers of Commerce ICT committee.

Daisy K Primayanti

Daisy K Primayanti thrives on navigating complex corporate communications challenges to build stakeholder understanding and support across a range of industry sectors, including healthcare, mining, resources and banking.

She sees establishing thought leadership and building genuine stakeholder engagement and community support as essential foundations for helping national and multinational organisations strengthen their corporate brand and reputation.

Daisy has previously provided communications counsel for companies that were critical to the success of the Indonesian economy as well as led strategic integration communications following major M&A activity.

Kylie Taylor

Kylie Taylor helps clients to build and maintain positive and supportive relationships with their key stakeholders through times of critical change, uncertainty and disruption as well as during times of growth, expansion and opportunity.

She excels at identifying emerging reputational issues businesses and sectors, helping clients to understand stakeholder expectations and finding ways that organisations can connect with their stakeholders to achieve better outcomes for all.

Kylie has 30 years' experience working with boards, chief executives and senior leadership teams in Australia, New Zealand and across Asia – in particular in Singapore, Thailand, Indonesia and China.

Our Team

Aanchal Agarwal

Aanchal Agarwal deploys impactful storytelling to clients build their brand and reputations with stakeholders.

She believes execution is critical to success and helps clients focus on delivering desired outcomes from their communications strategies for brand building, media relations, digital engagement, crisis communications and stakeholder engagement. She is a seasoned communications strategist with experience across healthcare, social innovation, technology, agriculture, and travel.

Aanchal has developed a deep understanding of business operations across emerging markets having worked in India and Singapore.

Amelia Lau

Amelia Lau crafts compelling corporate narratives focused on bringing to life the purpose and vision of an organisation.

She develops internal and external communication strategies for clients across a diverse range of sectors, such as healthcare, food and agriculture, and manufacturing.

Amelia previously specialised in destination marketing communications and public relations, working with tourism boards from the Middle East to the Asia-Pacific.

Anuthida Saelaow

Anuthida Saelaow helps businesses navigate complex operating environments and deliver poignant thought leadership underpinned by robust analysis and effective communications strategies.

She brings together experience in driving corporate and policy communications as well as providing strategic counsel for clients spanning multiple sectors. including technology, government, and non-profits.

Anuthida previously worked at a regional think tank, where she facilitated ASEAN-wide diplomacy and public engagement based on extensive research and public outreach.

Chamanthie Sinhalage-Fonseka

Chamanthie Sinhalage-Fonseka builds trust, manages crises and negotiates successful outcomes for clients in diverse disciplines from housing, urban planning and infrastructure to economic development, sustainability, government relations, IT, and financial services.

She has deep experience working with CEOs, political leaders and media in Auckland, Wellington and Waikato and has an acute understanding of how business is done and decisions are made in three of New Zealand's most significant centres of influence.

Chamanthie has represented clients in some of New Zealand's most complex and high-profile PR issues and has led campaigns that have affected policy change at a national level. She also regularly comments on issues of the day in New Zealand’s media.

Denise Beh

Denise Beh helps businesses succeed in the increasingly digital world through authentic storytelling amplified by a combination of digital strategies and traditional communications.

She works with clients to build audience-relevant stories that are aligned with core business goals and expertise includes media relations, content creation, influencer engagement and social media strategies.

Denise has experience in executing corporate and consumer communications programmes for businesses across Asia-Pacific from sectors including technology, energy, logistics, financial services and travel.

Greg Jorgensen

Greg Jorgensen makes complex ideas easy to understand by keeping the message simple, interesting and memorable.

He draws on his training in film and audio production, and a deep love of technology and the internet, to tell stories that have strategic impact, communicate new ideas and create captivating narratives.

Greg is a seasoned podcast producer and host who founded the Bangkok Podcast, a weekly show about life in Bangkok, which has been running since 2010.

Jacqueline Smith

Jacqueline Smith focuses on developing strategies that help clients deliver positive outcomes by effectively communicating change, funding, rebranding, thought leadership and crises.

She draws on her skills as a storyteller, connector and former journalist to help clients develop communications that have a direct and proactive impact on their businesses and organisations as well as their stakeholders.

Jacqueline previously worked with tourism boards on their PR campaigns, representing New Zealand in Southeast Asia, and shaping the perception of destinations including Quebec, Chicago and Emilia Romagna (Italy) in North America.

Josephine Lapod

Josephine Lapod believes companies must have a clear understanding of their identity and the social context within which they operate in order to deliver robust and meaningful stakeholder engagement.

She has finetuned her ability the deliver relevant and resonant people-first stakeholder communications through her deep experience working with global and local corporations, organisations, consulting firms and several United Nations agencies.

Josephine is a third culture multilinguist who has worked on managing crises, M&A, litigation, social marketing, market-entry, employer-branding and rebranding communications across a wide range of industries.

Melissa Woon

Melissa Woon enables companies, organisations, brands and their leaders to build reputation and goodwill.

She counsels clients across Asia-Pacific on how to develop and execute corporate and financial communications programmes as well as on reputation and crisis management and supporting stakeholder and public engagement strategies.

Melissa has handled complex cases involving litigation, malpractice, management fallout and negative publicity arising from complaints, as well as related international media management strategies.

Nattha Chiamchirungkorn

Nattha Chiamchirungkorn supports clients with strategic communications that tailor stories to engage target audiences across a variety of channels, from internal communication platforms to media.

She specialises in helping clients communicate new technology platforms to customers and advises clients across banking, education, tourism, healthcare and law. She is also experienced at organising events and training and acting as an interpreter.

Nattha has worked in human resources and employee engagement with previous experience in the Thai banking and global FMCG sectors.

Nurul Hassan

Nurul Hassan creates and maintains a pleasant work environment that ensures high levels of organisational effectiveness, efficiency, and safety.

She leverages her administrative, office management, HR and accounting experience to develop and manage intra-office protocols and procedures, record maintenance and inventory control.

Nurul handles a wide range of administrative duties including the maintenance of IT performance and monthly accounts payables and provides executive assistant support to our Singapore managing director.

Piyachat Nambundid

Piyachat believes that keeping stakeholders informed is the foundation for building social capital. She does this by connecting clients with media and key opinion leaders and spearheads activities across the firm ranging from media relations strategy, planning, and pitching, to day-to-day execution to help support clients on media related affairs, with a focus on helping clients understand Thailand’s media and influencer landscape.

She also supports event management for clients across all sectors and industries, including but not limited to finance, corporate communications, energy, sustainability and industrial companies.

Piyachat is an expert in media and influencer relations with more than seven years of experience. She has worked with a diverse range of industries such as technology, streaming, finance, trade, automotive, insurance, energy and sustainability. She is a specialist in technology and gadget media and has strong interpersonal and verbal communication skills.

Sarah Redfern

Sarah Redfern ensures group financial operations run smoothly, in accordance with legislative requirements, company policies and strategies, and best practice.

She provides financial support to senior management across the group, helping them with strategic planning, budgeting, monthly reporting, and account resourcing levels.

Sarah has a broad range of commercial experience, having spent the earlier part of her career working for some of New Zealand’s most iconic brands before basing herself in the UK for many years where she gained valuable international experience.

Yining He

Yining He helps companies navigate complex issues and opportunities in today's increasingly demanding environment. She is passionate about using the power of storytelling and media to bring social change and understanding.

She approaches work by applying rigorous analytical thinking to help clients understand the needs and values of their key stakeholders so they can better connect with them through effective communications. She has supported clients in Thailand, Singapore, Indonesia and China across a diverse range of industries such as financial services, FMCG, insurance, energy, sustainability and tourism.

Yining holds a Master’s Degree in Critical Media and Cultural Studies and previously worked for a movement to promote understanding and awareness of transgender individuals in Singapore.

Ainsley Marcus

Ainsley Marcus creates communications strategies that help organisations build strong connections with their audiences.

Her ability to create a multifaceted approach to issues management is a key strength which is supported by her experience in media and stakeholder relations, crisis communications and developing engaging social media and digital strategies.

Ainsley has worked in the British education sector and provided communications counsel to local and national government in Australia.

Amelia Tan

Amelia Tan applies a creative, disciplined approach to building long-term relationships and reputational standing for businesses in today's disrupted and disconnected world.

She has empowered businesses across Asia-Pacific with powerful narratives, delivering in sectors spanning consumer technology, agri-business, e-commerce, financial services and property.

Assed Lussak

Assed Lussak specialises in developing strategic stakeholder engagement plans to help clients understand their social context and how this is shaped by the expectations and perceptions of their stakeholders.

He advises companies on public affairs, M&A and strategic partnerships and helps clients manage their reputation with all stakeholders — including governments, regulators, investors and media.

Assed is fluent in English and Bahasa and has a PhD in innovation management.

Chanunya  Satapanawattana

Chanunya Satapanawattana crafts effective communication strategies for clients in both English and Thai, ensuring that they can be effectively implemented across all stakeholders.

She counsels clients on how to help clients develop the relationships they need to build their reputations and achieve business success with and increasing focus on sustainability and ESG communications.

Chanunya draws on her previous professional experience in corporate and marketing communications, brand management, and marketing and sales, to help current clients build engaging narratives.

Emelda Then

Emelda Then builds engaging corporate narratives and meaningful communications campaigns for clients.

She focuses on providing financial communications and investor relations support for clients across a diverse range of industries including food and beverage, real estate, healthcare, construction, and shipping. She is experienced in coordinating and managing IPO listings and annual general meetings

Emelda channels her experiences as a former journalist and her immersion into different cultures growing up into her enthusiasm for storytelling and a commitment to helping clients build strong customer relationships. She is fluent in English and Mandarin.

Imelda Tobing

Imelda Tobing draws on her deep understanding of political and business dynamics to help clients build common ground with diverse stakeholder groups.

She focuses on helping clients identify key risks, issues and opportunities with key stakeholders, such as policymakers and opinion leaders, so that they can strengthen their understanding and engagement with people who matter to deliver long-term, positive impacts for their businesses.

Imelda works with a range of organisations – from national and multinational companies to government agencies and social enterprises – to find practical, workable solutions that make a difference to business, governments and society.

Jiao Tan

Jiao Tan shapes authentic brand narratives for companies that focus on engaging diverse stakeholders.

She specialises in reputation management for Chinese companies going abroad and multinational companies seeking growth opportunities in China. She has extensive experience advising multinational companies on their public affairs strategies in China.

Jiao has previous experience as a corporate and financial communications specialist working across a wide range of sectors including manufacturing, automotive, energy, financial services and luxury.

Kate Primrose

Kate Primrose helps clients navigate complex operating environments, guiding them through times of change, crisis and expansion.

She thrives on helping clients understand the global context in which they operate and enjoys working closely with them to develop their messaging, corporate positioning and ESG initiatives. She has extensive consultation and stakeholder management experience, managing large scale engagement projects for both private and public sector clients locally and globally.

Kate has worked across Europe, Africa, US and Asia-Pacific. Her sector experience includes political and environmental campaigns, extractives, tech and education.

Mohammad Farhan

Mohammad Farhan helps companies build and simplify communication strategies that focus on understanding and supporting the needs of various audiences.

He develops internal and external communications that help clients deliver messages to the right audience in a way that fosters the relationships they need to build their reputation and achieve business success. He supports clients ranging from start-ups, associations and governing bodies across to telecommunications, fintechs and agriculture.

Farhan has previously worked in HR, marketing communications, brand management and sales.

Nicky James

Nicky James makes things happen across BBG by drawing on her extensive experience in executive office management, executive support, stakeholder management, strategic planning, organisational development, governance and business process improvement.

She helps the group work like a well-oiled machine by overseeing administrative functions, HR and IT, developing new policies and procedures, ensuring systems are in place and efficiencies maximised.

Nicky also provides executive assistant support to our Chair, Australian-based Group Managing Director, and New Zealand Managing Director.

Olivia Neill

Olivia strives to build meaningful engagement between stakeholders and clients.

She is passionate about building social capital through communications strategies, understanding the value it adds to a client's business, environment and social context. She has developed a diverse network of influential and innovative thinkers through her work across various sectors including education, recruitment, immigration, alcohol, and sports and recreation.

Olivia holds Bachelor of Management Degree and has been nationally recognised for her crisis communication strategy analysis.

Rachel Loo

Rachel believes in the power of communications and storytelling. She strives to uncover clients’ unique stories and tap into their potential to build social capital, allowing them to form meaningful connections with stakeholders in today's ever-changing environment.

She has worked with a wide range of clients, from healthcare and impact investment / sustainability to e-commerce and F&B with deep experience in developing internal and external communications campaigns for clients across B2B sectors, including renewable energy and TradeTech.

Rachel previously worked as a communications consultant at CapitaLand, where she drove content development and stakeholder engagement across earned and owned channels, with a focus on the business’ CSR and serviced residence arm.

Sharon Tan

Sharon prides herself in taking clients on a journey to develop insights-driven narratives and data-rich news stories, helping them build credibility while still resonating on an emotional level.

She believes that data is a powerful tool and advises clients on how to use data to differentiate their brands and businesses in busy newsrooms, boardrooms and social media spaces.

Sharon works with clients across Asia-Pacific spanning the B2B and consumer markets, with a key focus on sustainability.

Alma Azahari

Alma Azahari helps clients understand their stakeholder expectations and build their goodwill.

Her robust analytical skills are supported by her extensive research and audit experience.

Alma also leverages the administrative, office management, and accounting background to provide executive assistant support to our Indonesia managing director.

Anusorn Deeraksa

Anusorn Deeraksa believes in the power of storytelling to help companies build their relevance with audiences.

He specialises in understanding and communicating complex ideas in Thai and English.

Anusorn worked for one of Thailand's leading publishers as a journalist, editor, writer and translator for more than a decade, as well as the marketing communications manager for a high-end shopping complex.

Bronwen Evans

Bronwen Evans works with clients to articulate their strategy and vision and loves distilling complex subjects into simple but compelling communications that reach the right people.

She specialises in financial and ESG communications and works closely with client teams to help them identify communications opportunities and deliver strategies to establish a positive reputation with stakeholders. She has broad experience supporting clients in the banking, telecommunications and government sectors.

Bronwen previously worked as a journalist and was the economics correspondent for Radio New Zealand, as well as a respected national commentator on financial, business and economic news.

Daniel Giles

Dan Giles helps clients better understand and effectively navigate the political and regulatory environments in which they operate and build reputation through strategic government and public affairs campaigns and stakeholder engagement.

He draws on extensive experience in business-critical matters of public policy, government relations and sustainability across the diverse markets of Asia-Pacific to provide timely strategic counsel to business leaders in sectors including technology and fintech, renewable energy, food and beverage, and travel and tourism.

Previously, Dan advised the official organising committee of the FIFA World Cup as international relations counsel for their global communications team and served as government relations director for Southeast Asia for one of the world's biggest brands.

Emy Tan

Emy Tan specialises in helping brands build their marketing communication tools from conceptualisation to end-to-end execution.

She leverages data and design communications to bridge the gap between creativity and digital marketing to help clients execute brand building initiatives, crafting visual stories, design user-centric digital products and deliver compelling campaigns that strike a chord with the right audiences. She has led the digital transformation of brands through communication design, content development, digital and experiential marketing.

Emy’s has diverse marketing and design experience across a diverse portfolio of brands and industries ranging from non-profit, healthcare, food and beverage, manufacturing and luxury goods.

Imogen Swain

Imogen Swain clarifies complex issues for clients by taking time to understand their business context in order to effectively guide and advise senior leadership.

She draws on her creative and analytical skills honed through extensive in-house communications, media, and public relations experience to convey authentic messages to diverse stakeholder groups across engagements ranging from sustainability positioning and executive thought leadership to crisis communications.

Imogen holds a Master of International Business and has worked with international stakeholders across the FMCG and health industries, government departments, and New Zealand’s largest bank.

Jiayi Mi

Jiayi Mi empowers clients with her extensive experience in delivering strategic communications programmes across education, manufacturing, and food and agritech industries.

She has a strong nose for news and is skilled in marrying organisations' stories with topical market commentaries and government priorities to deliver strategic media outcomes. She is also experienced in content development, creative writing, video and digital production, with the ability to work seamlessly in Chinese and English.

Jiayi is a seasoned journalist and broadcast news reporter in China who previously worked at a leading Shanghai-based television business media covering business, economics, and market news.

Lyna Hanis

Lyna Hanis works closely with business leaders across Asia-Pacific to craft meaningful narratives that help companies build strong connections and trust with their target audiences.

She focuses on helping clients recognise the power of using traditional and digital channels. She leads the media relations activities for the Singapore office and has been instrumental in developing media strategies that achieve top-tier coverage for clients.

Lyna's key experiences are centred around driving strategic, integrated communications programmes for businesses across Asia-Pacific, namely those in the food and beverage, maritime, logistics and supply chain, and technology sectors.

Monica Xu

Monica believes effective storytelling needs to marry unique perspectives with creative formats.

She is an expert with more than 10 years of experience in content marketing and brand communications who focuses on leveraging innovative channels, digital trends and new content models to best help brands connect with their key stakeholders.

Monica is a former business journalist with rich experience working across sectors including food and agribusiness, manufacturing and technology. She has a deep understanding of China’s complex healthcare industry and has worked with biopharmaceutical clients across innovative disease education programs and market access strategies.

Nonglak Pungprawat

Nonglak Pungprawat helps clients understand and deliver effective communication to earn the trust of their stakeholders.

She focuses on helping clients develop effective internal communications that resonate with people on a human level and help improve the employee experience. She also supports clients in simplifying their messaging, so it better connects with stakeholders.

Nonglak has deep experience in the banking and financial services sector and has provided counsel to companies working in tourism, FMCG and sustainability. She is fluent in Thai and English.

Piet de Jong

Piet de Jong applies a distinctive social capital lens to advising clients on issues and opportunities in business leadership, strategy, reputation and stakeholder relations.

He loves helping business leaders and organisations find their authentic voice and build stocks of social goodwill to succeed in their chosen sector.

Piet moved into consulting with a background in sociology and has been a strategic advisor for more than 25 years through some of best and worst days for New Zealand and Southeast Asian business – spanning forestry, farming, developing properties, shipping, logistics, aviation, infrastructure, banking, dairy and iwi enterprise.

Rebecca Smith

Rebecca Smith works with organisations to transform complex corporate messages into engaging story-led content that connects with an audience.

She draws on her extensive experience in communications and digital marketing to help clients develop compelling stories that are tailored to the specific needs of their target audiences and the digital channels they engage with.

Rebecca’s career spans London and Sydney where she has worked across a range of sectors including non-profit, education, tourism and retail for organisations including IKEA and Visit London. She also helped build the marketing and communications for Mable, a fast-growing Australian health-tech start-up.

Suphang Rujanawech

Suphang Rujanawech combines deep analytical thinking with finely honed writing and translation skills to help clients communicate their stories to different stakeholders in relevant ways.

She focuses on investor relations and financial communications counsel that helps clients find new opportunities for engaging and building trust with the investment community.

Suphang previously worked as an IT consultant. She is fluent in Thai and English and has translated books on Buddhism into Thai.