Diverse Expertise Across the Globe

Aanchal Agarwal deploys impactful storytelling to clients build their brand and reputations with stakeholders.

She believes execution is critical to success and helps clients focus on delivering desired outcomes from their communications strategies for brand building, media relations, digital engagement, crisis communications and stakeholder engagement. She is a seasoned communications strategist with experience across healthcare, social innovation, technology, agriculture, and travel.

Aanchal has developed a deep understanding of business operations across emerging markets having worked in India and Singapore.

Anusorn Deeraksa believes in the power of storytelling to help companies build their relevance with audiences.

He specialises in understanding and communicating complex ideas in Thai and English.

Anusorn worked for one of Thailand's leading publishers as a journalist, editor, writer and translator for more than a decade, as well as the marketing communications manager for a high-end shopping complex.

Bronwen Evans works with clients to articulate their strategy and vision and loves distilling complex subjects into simple but compelling communications that reach the right people.

She specialises in financial and ESG communications and works closely with client teams to help them identify communications opportunities and deliver strategies to establish a positive reputation with stakeholders. She has broad experience supporting clients in the banking, telecommunications and government sectors.

Bronwen previously worked as a journalist and was the economics correspondent for Radio New Zealand, as well as a respected national commentator on financial, business and economic news.

Ged Cann's focus during a decade in Journalism was on business, the risks and benefits of emerging technologies, climate change, and social issues. These are specialities he brings when helping clients to assess risks, and formulate strategies.

He has worked across New Zealand, as well as at the BBC in London, and has been a staff writer for publications including the National Business Review in Auckland and the Dominion Post in Wellington.

Ged holds degrees in English and Psychology, and a postgraduate diploma in journalism, from which he graduated with distinction. He has also lived in South Africa, travelled across America, Mexico and Southeast Asia, and completed volunteer work in Cambodia and Nepal, which has combined to give him a strong appreciation for cultural differences.

Jacqueline Smith focuses on developing strategies that help clients deliver positive outcomes by effectively communicating change, funding, rebranding, thought leadership and crises.

She draws on her skills as a storyteller, connector and former journalist to help clients develop communications that have a direct and proactive impact on their businesses and organisations as well as their stakeholders.

Jacqueline previously worked with tourism boards on their PR campaigns, representing New Zealand in Southeast Asia, and shaping the perception of destinations including Quebec, Chicago and Emilia Romagna (Italy) in North America.

Lin Hui Hui has spearheaded public relations campaigns across Asia for a range of companies – from leading MNCs, to regional businesses and hungry start-ups.

She understands that no matter how big the company or how wide its market, audiences are increasingly looking to businesses for leadership, and a vision that’s innovative, intuitive and empathetic.

As a former journalist and copywriter, Hui Hui brings together authenticity, data and the human factor to create compelling narratives that inform, inspire and turn ideas into action.

Melissa Woon enables companies, organisations, brands and their leaders to build reputation and goodwill.

She counsels clients across Asia-Pacific on how to develop and execute corporate and financial communications programmes as well as on reputation and crisis management and supporting stakeholder and public engagement strategies.

Melissa has handled complex cases involving litigation, malpractice, management fallout and negative publicity arising from complaints, as well as related international media management strategies.

Nicky James makes things happen across BBG by drawing on her extensive experience in executive office management, executive support, stakeholder management, strategic planning, organisational development, governance and business process improvement.

She helps the group work like a well-oiled machine by overseeing administrative functions, HR and IT, developing new policies and procedures, ensuring systems are in place and efficiencies maximised.

Nicky also provides executive assistant support to our Chair, Australian-based Group Managing Director, and New Zealand Managing Director.

Olivia strives to build meaningful engagement between stakeholders and clients.

She is passionate about building social capital through communications strategies, understanding the value it adds to a client's business, environment and social context. She has developed a diverse network of influential and innovative thinkers through her work across various sectors including education, recruitment, immigration, alcohol, and sports and recreation.

Olivia holds Bachelor of Management Degree and has been nationally recognised for her crisis communication strategy analysis.

Rebecca Smith works with organisations to transform complex corporate messages into engaging story-led content that connects with an audience.

She draws on her extensive experience in communications and digital marketing to help clients develop compelling stories that are tailored to the specific needs of their target audiences and the digital channels they engage with.

Rebecca’s career spans London and Sydney where she has worked across a range of sectors including non-profit, education, tourism and retail for organisations including IKEA and Visit London. She also helped build the marketing and communications for Mable, a fast-growing Australian health-tech start-up.

Shreya Varadarajan enjoys crafting meaningful narratives that bring organisations and audiences closer to each other.

With a background in media production and content writing, she understands that storytelling isn’t a sales pitch – it’s a powerful narrative that finds common ground, creates and reinforces trust and establishes commitments for future action.

A strong advocate of sustainability, Shreya helps companies better communicate their contribution to a greener world and build constituencies of people who share their values and vision.

Victoria Luong-Render is passionate about making a positive impact through effective communication.

With a strong background in content writing and stakeholder communications for the public sector and non-profit organisations, she understands the importance of stakeholders’ perspective, and the need for compelling narratives that resonate with diverse audiences.

As a strong advocate for authentic inclusivity in the media and business landscape, Victoria strives to the help organisations build and better communicate their values and vision.

Adri Christiawan helps clients articulate their story, engage with the right target audiences and build stakeholder support.

He counsels clients on strategic communications planning, day-to-day execution, media relations and social media content strategy with the main objective to keep client’s audience informed and engaged.

Adri worked as a news and radio journalist for more than a decade before moving into strategic communications and public relations. His experience spans various industry sectors including ICT, automation technology, NGOs and banking.

Anuthida Saelaow helps businesses navigate complex operating environments and deliver poignant thought leadership underpinned by robust analysis and effective communications strategies.

She brings together experience in driving corporate and policy communications as well as providing strategic counsel for clients spanning multiple sectors. including technology, government, and non-profits.

Anuthida previously worked at a regional think tank, where she facilitated ASEAN-wide diplomacy and public engagement based on extensive research and public outreach.

Chanunya Satapanawattana crafts effective communication strategies for clients in both English and Thai, ensuring that they can be effectively implemented across all stakeholders.

She counsels clients on how to help clients develop the relationships they need to build their reputations and achieve business success with and increasing focus on sustainability and ESG communications.

Chanunya draws on her previous professional experience in corporate and marketing communications, brand management, and marketing and sales, to help current clients build engaging narratives.

Greg Jorgensen makes complex ideas easy to understand by keeping the message simple, interesting and memorable.

He draws on his training in film and audio production, and a deep love of technology and the internet, to tell stories that have strategic impact, communicate new ideas and create captivating narratives.

Greg is a seasoned podcast producer and host who founded the Bangkok Podcast, a weekly show about life in Bangkok, which has been running since 2010.

Jiao Tan shapes authentic brand narratives for companies that focus on engaging diverse stakeholders.

She specialises in reputation management for Chinese companies going abroad and multinational companies seeking growth opportunities in China. She has extensive experience advising multinational companies on their public affairs strategies in China.

Jiao has previous experience as a corporate and financial communications specialist working across a wide range of sectors including manufacturing, automotive, energy, financial services and luxury.

Lindsay has a passion for helping organisations deliver authentic communications to build trust across the stakeholder landscape and demonstrate their purpose in action. With a focus on building capability to articulate and amplify their purpose, mitigate communications risk and celebrate their success, she has a keen interest the start-up sector and emerging sustainability technology.

She has a wide range of experience in listed and private companies, across financial services, consumer technology, media, telecommunications and sport. With this comes a broad network across the Australian business landscape, and a deep understanding of the regulatory and corporate governance environment.

Mohammad Farhan helps companies build and simplify communication strategies that focus on understanding and supporting the needs of various audiences.

He develops internal and external communications that help clients deliver messages to the right audience in a way that fosters the relationships they need to build their reputation and achieve business success. He supports clients ranging from start-ups, associations and governing bodies across to telecommunications, fintechs and agriculture.

Farhan has previously worked in HR, marketing communications, brand management and sales.

Nikki thrives on creating meaningful and deep-rooted connections between organisations and their audiences by crafting narratives that resonate, connecting their goals to the needs of the people they serve.

With past experience in a multinational advertising agency, she has also honed her skills in crafting strategic digital and social media campaigns for well-known brands, from bustling F&B scenes to sleek automotive launches.

Nikki holds a Bachelor’s Degree in Business Management from the Singapore Management University.

Piet de Jong applies a distinctive social capital lens to advising clients on issues and opportunities in business leadership, strategy, reputation and stakeholder relations.

He loves helping business leaders and organisations find their authentic voice and build stocks of social goodwill to succeed in their chosen sector.

Piet moved into consulting with a background in sociology and has been a strategic advisor for more than 25 years through some of best and worst days for New Zealand and Southeast Asian business – spanning forestry, farming, developing properties, shipping, logistics, aviation, infrastructure, banking, dairy and iwi enterprise.

Sangeeta enjoys bringing a touch of creativity into crafting impactful stories that resonate with our clients' stakeholders.

Throughout her career, she has navigated the diverse landscape of the Asia Pacific markets, providing services to clients in corporate and finance, consumer and hospitality, as well as healthcare and agriculture sectors. Her passion lies in the convergence of corporate strategy and stakeholder engagement, giving her the ideal opportunity to undertake meaningful work that shapes the future of our world.

Being somewhat of a generalist, Sangeeta revels in immersing herself in various sectors, eagerly getting her hands dirty to learn and expand her knowledge on effectively communicating the stories that truly matter.

Stefan Herrick helps companies build and maintain strong reputations, navigate difficult issues, and stay fully in tune with stakeholder expectations.

He has worked at the highest levels in politics and business, advising sector leaders on strategy, managing crisis, business transformation and how to best position themselves in the eyes of regulators, investors, media and the public.

As a former award-winning journalist, Stefan helps clients create narratives that capture attention, deliver insights and truly set them apart.

Yap Hsin Chen brings a strong background in fast-moving consumer goods to corporate strategic communications at BBG.

With skills honed in Singapore and around the region, she has worked with some of the biggest names in arts and food and beverage on multi-million-dollar campaigns.

Fluent in English and Mandarin, she has a well-developed understanding of how to reach and engage audiences, and develop integrated communications strategies that clearly articulate actions, values and identity for clients.

Alma Azahari helps clients understand their stakeholder expectations and build their goodwill.

Her robust analytical skills are supported by her extensive research and audit experience.

Alma also leverages the administrative, office management, and accounting background to provide executive assistant support to our Indonesia managing director.

Assed Lussak specialises in developing strategic stakeholder engagement plans to help clients understand their social context and how this is shaped by the expectations and perceptions of their stakeholders.

He advises companies on public affairs, M&A and strategic partnerships and helps clients manage their reputation with all stakeholders — including governments, regulators, investors and media.

Assed is fluent in English and Bahasa and has a PhD in innovation management.

Gareth Marshall focuses on developing compelling stories that help clients grow their business and enhance their reputation among their stakeholders and audiences.

He guides clients through complex topics by creating clear and relatable stories that ensure individual issues are connected to strategic goals. During his career he has led teams of writers and creators, managed crisis issues, and led media training for executives.

Gareth has experience in publishing and media, public relations and marketing and communications roles, and has led award-winning consumer product campaigns as well as managing communications for international businesses in a diverse range of industries including finance, technology, property, and automotive.

Imelda Tobing draws on her deep understanding of political and business dynamics to help clients build common ground with diverse stakeholder groups.

She focuses on helping clients identify key risks, issues and opportunities with key stakeholders, such as policymakers and opinion leaders, so that they can strengthen their understanding and engagement with people who matter to deliver long-term, positive impacts for their businesses.

Imelda works with a range of organisations – from national and multinational companies to government agencies and social enterprises – to find practical, workable solutions that make a difference to business, governments and society.

Josephine Lapod believes companies must have a clear understanding of their identity and the social context within which they operate in order to deliver robust and meaningful stakeholder engagement.

She has finetuned her ability the deliver relevant and resonant people-first stakeholder communications through her deep experience working with global and local corporations, organisations, consulting firms and several United Nations agencies.

Josephine is a third culture multilinguist who has worked on managing crises, M&A, litigation, social marketing, market-entry, employer-branding and rebranding communications across a wide range of industries.

Mark Stewart enjoys working in complex and nuanced spaces, and his career bears that out. He has the rare distinction of having worked for the Prime Ministers of two nations – as press secretary to former New Zealand Prime Minister, Sir John Key, and as director of media and public affairs for the then Prime Minister of Papua New Guinea, Sir Julius Chan.

He has consulted across a range of senior strategic communications, PR and media roles in government and non-government organisations, including three stints with New Zealand's Ministry of Foreign Affairs and Trade, and work with New Zealand’s Human Rights Commission, and Te Arawhiti – the Office for Māori Crown Relations.

Mark’s political, media and issues acumen have been deployed across many sectors, including international relations, revenue, health, and minerals and energy, both in New Zealand and Papua New Guinea. Mark is a former foreign correspondent for The Australian newspaper.

Nattha Chiamchirungkorn supports clients with strategic communications that tailor stories to engage target audiences across a variety of channels, from internal communication platforms to media.

She specialises in helping clients communicate new technology platforms to customers and advises clients across banking, education, tourism, healthcare and law. She is also experienced at organising events and training and acting as an interpreter.

Nattha has worked in human resources and employee engagement with previous experience in the Thai banking and global FMCG sectors.

Nonglak Pungprawat helps clients understand and deliver effective communication to earn the trust of their stakeholders.

She focuses on helping clients develop effective internal communications that resonate with people on a human level and help improve the employee experience. She also supports clients in simplifying their messaging, so it better connects with stakeholders.

Nonglak has deep experience in the banking and financial services sector and has provided counsel to companies working in tourism, FMCG and sustainability. She is fluent in Thai and English.

Piyachat believes that keeping stakeholders informed is the foundation for building social capital. She does this by connecting clients with media and key opinion leaders and spearheads activities across the firm ranging from media relations strategy, planning, and pitching, to day-to-day execution to help support clients on media related affairs, with a focus on helping clients understand Thailand’s media and influencer landscape.

She also supports event management for clients across all sectors and industries, including but not limited to finance, corporate communications, energy, sustainability and industrial companies.

Piyachat is an expert in media and influencer relations with more than seven years of experience. She has worked with a diverse range of industries such as technology, streaming, finance, trade, automotive, insurance, energy and sustainability. She is a specialist in technology and gadget media and has strong interpersonal and verbal communication skills.

Sarah Redfern ensures group financial operations run smoothly, in accordance with legislative requirements, company policies and strategies, and best practice.

She provides financial support to senior management across the group, helping them with strategic planning, budgeting, monthly reporting, and account resourcing levels.

Sarah has a broad range of commercial experience, having spent the earlier part of her career working for some of New Zealand’s most iconic brands before basing herself in the UK for many years where she gained valuable international experience.

Suphang Rujanawech combines deep analytical thinking with finely honed writing and translation skills to help clients communicate their stories to different stakeholders in relevant ways.

She focuses on investor relations and financial communications counsel that helps clients find new opportunities for engaging and building trust with the investment community.

Suphang previously worked as an IT consultant. She is fluent in Thai and English and has translated books on Buddhism into Thai.