Yining joined Baldwin Boyle Shand in 2015. Her portfolio includes clients from a wide range of industries, including finance and insurance, commodities, and food and beverage.
Prior to joining BBS, Yining worked as a freelance writer for more than two years, specialising in writing professional copy for websites, magazines and press releases. She also wrote feature articles on a variety of topics including travel, community service, and human interest profiles.
Yining has also worked in a public relations firm supporting the communications activities of clients in the luxury travel and lifestyle sector across the region.
Yining holds a Bachelor (Hons) of Social Science (Communications and New Media) and Bachelor of Business Administration from the National University of Singapore.