Yining is a senior consultant at Baldwin Boyle Group Thailand. She is experienced in providing strategic communications counsel across a diverse range of industries including financial services, FMCG, energy, sustainability, and travel.
Prior to her time in Thailand, she worked at the Singapore office where she supported clients across the Asia Pacific, Middle East and Africa regions. As Account Manager, she led teams in day-to-day client management, thought leadership, media relations, employee engagement, social media and brand campaigns, issues management, and writing across various platforms. She managed the new business development team that created opportunities to grow agency portfolio.
Yining has also worked in a public relations firm supporting the communications activities of clients in the luxury travel and lifestyle sector across the region. She was a freelance writer for more than two years specialising in website copy and feature articles.
Yining holds a Master’s degree in Critical Media and Cultural Studies from SOAS University of London, as well as a Bachelor (Hons) of Social Science (Communications and New Media) and Bachelor of Business Administration from the National University of Singapore.