unice liu

Managing Director China, Partner


Unice Liu is the Managing Director of Baldwin Boyle Group’s China office. She was previously part of BBG’s Singapore team and has extensive experience leading strategic communications programmes across sectors including financial services, real estate, food and beverage, FMCGs, travel and tourism.  

Unice is passionate about crafting authentic stories that help corporations connect better with their key audiences. She is versed in strategic media and stakeholder engagement, internal communications, issues management and thought leadership building. 

Prior to joining Baldwin Boyle, Unice is part of a hospitality and tourism branding consulting firm in Singapore with clients including the Singapore Tourism Board, the Singapore National Heritage Board and the Suntec Convention Centre.

Unice is effectively bilingual and holds a Bachelor (Honours) in Social Sciences (Communications and New Media) from the National University of Singapore, and a Diploma in Hospitality and Tourism Management from Temasek Polytechnic.

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