Sarah Counsell

Senior Consultant


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Sarah Counsell is a Senior Consultant and joined BBG Melbourne in 2010 with more than fifteen years’ experience in PR, sponsorship and licensing.

She has significant experience in the agricultural, nutrition, pharmaceutical and consumer space and has worked with top companies including Fonterra, National Foods, CSL Biotherapies, Sanofi-Aventis and Coca-Cola. She has a keen passion for community and stakeholder relationship programs, and played an integral role in developing Coca-Cola’s grassroots health nutrition programme.

A key highlight for Sarah is her work with Fonterra, the world’s largest dairy processor, in particular around reputation and issues management, internal communications, sustainability and stakeholder relations.


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