Greg Lowe joined our Thailand office as a Senior Consultant in September 2015, bringing with him nearly two decades of experience bridging the worlds of public affairs, journalism and publishing. Here he talks about digital media, breathing, and why he doesn't trust hens.
The bomb blast at a shrine in central Bangkok on 17 August, which took the lives of more than 20 people and injured more than 100, shocked not only Thais but people around the world. It is notable that very few people posted or shared violent and grisly images. This phenomenon was interesting as it is a sign of growing maturity in the use of social media. I call it “literate social media.”
Thailand's copyright law changes have just come into effect, meaning Thai netizens will need to take more care, as will companies and corporates. The law changes cover copyright issues such as adjusting other people’s photos or videos without permission, downloading movies and music from the internet and sharing them without permission, and embedding YouTube videos in personal blogs.
Social media plays a far more important role in the daily life of Chinese people than it does in the West, and the way social platforms work is also very different. Companies and individuals charge for followers, social e-commerce is widespread and trust in a brand is based on whether you read about it on the subway to work. For new brands and businesses entering the China market, it’s essential to know these platforms and how they can add value to your business.
Sometimes it feels like the price of the entry ticket to being a thought leader is getting lower every day, and any clown with a mobile device and a list of five things on their mind can call themselves one. Less and less it’s about true thought leadership and more and more it’s about algorithm-led topic generation and search engine optimisation – the blind leading the bored.