Ever typed your own name into Google and cringed at some of the search results? No? You’re lying. But you’re also not alone.
As we have begun to acknowledge our species’ impact on the planet, we have also started to slowly change our behaviour. In becoming more conscious of our lifestyle choices and buying habits, we now expect more from the businesses we engage with, too. Enter Kate Raworth, a self-described “renegade economist” who has developed an economic model that finds the sweet spot between human consumption and the pressure we put on our planet.
Brands need to be as agile as the people they follow in the digital world — in reality most of them are playing catch-up with consumer behaviour. But there is one word to focus on if you want a fighting chance of keeping up with consumers and remaining relevant to them — integration.
The fashion giant Dolce & Gabbana (D&G) is facing a national boycott across all of China after it released a series of ads on its social media accounts in November, seen by the Chinese public as disrespectful, racist and sexist. How did this happen and what can we learn from the wreckage of this incident?
Three leadership lessons stand out in a series of political twists and turns surrounding the departure of Michelle Guthrie as chief executive of the Australian Broadcasting Corporation (ABC): the importance of internal communications; the power of good stakeholder management; and the need for clear, consistent messaging.
Consultation is not saying “hey guys, have we got a plan for you”, when you know that change will only be contemplated under duress. Consultation is — and let’s take the medicine — a two-way process, needing open minds on both sides and it is not a means to an end. It is not even about getting agreement.