Peter Eszes

How western businesses can succeed with Chinese social media

How western businesses can succeed with Chinese social media

Social media plays a far more important role in the daily life of Chinese people than it does in the West, and the way social platforms work is also very different. Companies and individuals charge for followers, social e-commerce is widespread and trust in a brand is based on whether you read about it on the subway to work. For new brands and businesses entering the China market, it’s essential to know these platforms and how they can add value to your business.