thought leadership

How to ensure thought leadership is more than the blind leading the bored

How to ensure thought leadership is more than the blind leading the bored

Sometimes it feels like the price of the entry ticket to being a thought leader is getting lower every day, and any clown with a mobile device and a list of five things on their mind can call themselves one. Less and less it’s about true thought leadership and more and more it’s about algorithm-led topic generation and search engine optimisation – the blind leading the bored.