Greg Lowe joined our Thailand office as a Senior Consultant in September 2015, bringing with him nearly two decades of experience bridging the worlds of public affairs, journalism and publishing. Greg's passionate about problem solving, creative content development and storytelling, and draws on his skills as a published author, scriptwriter and journalist to craft compelling communications that reinforce the brand strategy of clients by engaging stakeholders authentically and meaningfully.
What was your first ever job?
Collecting eggs on a battery chicken farm in my village (age 12). It was hellish and fostered in me a rational distrust of hens.
And your last job before you joined Baldwin Boyle?
Correspondent for TTG Asia Media, Asia’s leading travel trade publishing. I covered the business and leisure travel segments in Thailand, Cambodia and Vietnam.
What do you love most about working in communications?
Really, it’s the strategic side of developing communications and messaging. Trying to do things differently for each client (without reinventing the wheel of course). I also really enjoy the challenge of solving problems when they invariably arise. Central to all of this is working with a fired up and diverse creative team – when you get the right people together you can achieve anything.
What’s the most significant industry change you’ve seen in your time?
Definitely the way that digital media and related technological and demographic changes are completely transforming the way in which media are created and consumed. We’re currently only experiencing the first wave of disruption, there will be much more to come and it will be exhilarating and terrifying at the same time.
What’s the most valuable piece of career advice you’ve been given?
Do what you love – you really see how true this is when you don’t do it.
What do you do in your spare time?
Play with my kids, take my daughter Isabel to archery. Train kung fu when I have time. I love cooking. I’m also currently studying the Wim-Hof Method a breathing technique that helps boost your immune system (it’s been scientifically proven by science).