Becca MacGeorge

Eat more doughnuts! Save the world!

Eat  more doughnuts!           Save the world!

As we have begun to acknowledge our species’ impact on the planet, we have also started to slowly change our behaviour. In becoming more conscious of our lifestyle choices and buying habits, we now expect more from the businesses we engage with, too. Enter Kate Raworth, a self-described “renegade economist” who has developed an economic model that finds the sweet spot between human consumption and the pressure we put on our planet.