Li Li joined Baldwin Boyle Group’s China office in 2018. She has strong experience driving and implementing communications and digital campaigns across technology, manufacturing and F&B industries. A media relations specialist, Li Li enjoys media engagement and has nurtured a strong network of leading media outlets in China.
Prior to joining BBG, Li Li led the communications and digital marketing programs at a virtual reality start-up in Shanghai. This includes driving the content strategy and community management for Wechat, Weibo and other social accounts for the brand to build brand awareness and boost engagement.
Fluent in English and Mandarin, Li Li holds a Master’s degree in public relations from Boston University and a Bachelor’s degree in communications from Donghua University.