jiao tan

Senior Account Manager


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Jiao Tan is a Senior Account Manager at Baldwin Boyle Shand with over seven years’ experience advising multinational companies, Chinese companies and publicly-listed organisations across a wide range of sectors including automotive, energy, financial services, luxury, travel and tourism.

A corporate and financial communications specialist, Jiao has significant expertise in corporate positioning, media and investor relations, transaction communications, issues management, and thought leadership programmes. She also has experience advising multinational companies on their public affairs strategies in China.

Prior to joining Baldwin Boyle Shand, Jiao worked for a global communications agency in China advising both Chinese companies going abroad and multinational companies seeking growth opportunities in China.

A native Chinese speaker, Jiao is fluent in English and conversational in German. She holds a Master of Science (Communication Management) degree from Singapore Management University. She is also a member of the Chinese Institute of Certified Public Accountants.


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