JADE LUCAS

Senior Consultant


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Jade has more than 12 year’s communications experience in both agency and in-house roles across consumer, trade, government and corporate relations.

She joined the Singapore office in 2016 and works with Fonterra and Tourism New Zealand across several markets in Asia. Jade returns to the agency having previously worked for Baldwin Boyle Group in New Zealand.

Prior to joining Baldwin Boyle Shand, Jade was with SKYCITY Entertainment Group where her responsibilities included planning and delivery for both internal and external initiatives, issues management, media relations, crisis communications and social media management.

She has a strong interest in online communication having managed core social media assets for Wine Australia UK in London and SKYCITY Entertainment Group in New Zealand. Jade has experience across multiple sectors including food and beverage, manufacturing, FMCG brands, tourism, entertainment and the arts. 

Jade holds conjoint Bachelor of Arts and Bachelor of Commerce degrees from the University of Auckland.


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