Baldwin Boyle Group provides independent strategic communications advice to organisations across Asia-Pacific to help them build and protect their reputation with all key stakeholders.

our footprint

BBG was founded more than 30 years ago in New Zealand. Today, we have offices across Asia Pacific, including China, Australia, Thailand and Singapore.

our consultancy

We're a proud, independent public relations consultancy with a track record of shaping public opinion in a variety of industries and sectors, both public and private.

our people

A world-class line-up of communications talent is available across all our offices. Our team benefits from having a diverse range of backgrounds.

 

We pride ourselves on high-quality execution, we build long-lasting relationships with clients, and we excel in times of growth, change and challenge. 

 

 
 

Our story started more than 30 years ago in New Zealand. Today, we have more than 50 employees across our offices in Auckland, Bangkok, Melbourne, Shanghai and Singapore.

We’re a proud, independent consultancy with a track record of shaping public opinion on key issues, transactions, brands, products and industries. We make sure we understand the issues and the environment. We present the facts in a way that is meaningful and relevant to stakeholders. Most of all, we shift perceptions and change attitudes.

Our in-depth understanding of Asia-Pacific markets and deep knowledge of contemporary best practice communications deliver sharp results that drive real business outcomes for our clients.

 
 

Our expertise spans all communications disciplines
and we have specialist staff to match.

 
 

  • Strategic communication counsel and advice

  • Corporate reputation management

  • Stakeholder engagement and advocacy

  • Financial, investor and mergers and acquisitions communications

  • Strategic content development

  • Internal communications

  • Media and presentation training

  • Thought leadership

  • Crisis and issues management

  • Social media strategy and implementation

  • Marketing communications

  • Change management

  • Market entry and expansion support

  • Media relations

  • Influencer strategies

 
 

We are proud to work with a diverse range of businesses across the Asia-Pacific region.

We have specialist experience in cross-border transactions and investments, banking, finance, food, agribusiness, retail, technology, transport and logistics, and property.

 
 

We have offices and talent throughout the Asia Pacific region, built on decades of experience.

 
 

FEATURED ARTICLES

Featured
Eat more doughnuts! Save the world!
Eat more doughnuts! Save the world!

As we have begun to acknowledge our species’ impact on the planet, we have also started to slowly change our behaviour. In becoming more conscious of our lifestyle choices and buying habits, we now expect more from the businesses we engage with, too. Enter Kate Raworth, a self-described “renegade economist” who has developed an economic model that finds the sweet spot between human consumption and the pressure we put on our planet.

Why integration should drive your communications and marketing activities this year
Why integration should drive your communications and marketing activities this year

Brands need to be as agile as the people they follow in the digital world — in reality most of them are playing catch-up with consumer behaviour. But there is one word to focus on if you want a fighting chance of keeping up with consumers and remaining relevant to them — integration.

What can we learn from the Dolce & Gabbana incident in China?
What can we learn from the Dolce & Gabbana incident in China?

The fashion giant Dolce & Gabbana (D&G) is facing a national boycott across all of China after it released a series of ads on its social media accounts in November, seen by the Chinese public as disrespectful, racist and sexist. How did this happen and what can we learn from the wreckage of this incident?